How To Maximize Organic CTR For SEO
If you’re here to learn how to maximize your organic CTR you’ve come to the right place. The best way to maximize your CTR is to think of it similar to an adwords ad. Below is a perfect example of what I am talking about. The title is the blue text, and the meta description is the grey text. The url is the green text. Your title should be 70 characters or less, it should say your page’s main keyword and include a brief call to action. In the case below the call to action is saying, “Buy or repair the Moog D664”. People who are looking to buy it or repair it will see exactly what they are looking to do and mindlessly click.
The meta description below is a spot where you can add more details. “Buy or repair Moog D644 Proportional Valves. Visit Our website today, we even do rebuilds.” This statement repeats what they want you to do, repeats the keyword and talks about bonus things they can do, like valve rebuilds.
Important Tips For Increasing Organic CTR
- Put your targeted keyword phrase in both the title and the meta description.
- Include a call to action in both the meta description and in the title if you can. At the very minimum include it in the meta description.
- Include additional details in the meta description. Like if you do warranty, if you deliver in 24 hours, and any other longstanding deals.
- Submit your page to search indexes. Submit your page to Google via the search console, to bing and yahoo via bing webmaster tools. It does no good if no one finds it.
- Link to your page from other pages on your website. If you do this you’ll give it more page rank and increase the likelihood of it starting higher on the page (spot 1 gets the most clicks usually).
- Wait (If your CTR is good. your organic rankings should increase over time).